In just a few short years, GPS tracking has gone from something of a novelty to an essential part of our daily lives. Personal users employ GPS devices to get wherever they’re going as quickly and as safely as possible. Many different industries use GPS tracking on a regular basis, too—just not necessarily in the way you might think.

In fact, a huge number of different types of businesses rely on GPS tracking to serve their customers in fascinating ways that are more than worth exploring.


Logistics Companies

Perhaps the most obvious example of an industry where GPS tracking is absolutely critical comes down to logistics—aka the people who ship essential items to hundreds (and often thousands) of different customers all day, every day, no exceptions. Logistics companies ship just about everything you can think of, and the stakes are always incredibly high. If one driver delivering an essential supply of pharmaceutical goods gets delayed, patients may miss out on their necessary medication… or worse.

Because of this, logistics suppliers use GPS tracking to keep an eye on everything from driver speeds to routes to fuel consumption and much, much more. Not only is it a great way to take a “bird’s eye view” approach to the entire fleet, but it can also identify opportunities for efficiency improvements and help managers better train their drivers to guarantee the safest and most effective driving habits at all times.

Courier Services

Along the same lines, we have courier services who also provide essential items to thousands upon thousands of people on a weekly basis. When you’re talking about a courier or private delivery company, customer service is one of the cornerstones of their entire business model. Their customers don’t necessarily need their packages right this second… but they DO want to know when they’ll be getting their items and they really, really don’t like to be disappointed.

Because of this, GPS tracking is commonly employed to keep everyone up to date on nearly all aspects of the delivery cycle. Have you ever gone online, entered a package’s tracking number and found out exactly where it was located? You have GPS tracking to thank for that. GPS tracking also lets people know if a change in the delivery cycle occurs, if a problem happens and when that problem is expected to be fixed.


Construction companies also make use of GPS tracking on a daily basis, but not necessarily in the way you might think. The type of equipment that fills your average construction site costs a massive amount of money. If even one highly specialized piece of equipment went missing, that could have major ramifications in terms of getting the project done on time or even whether it gets done at all.

Because of that, many construction companies often use GPS tracking to monitor the current location of assets like power tools, trucks and other essential items. If something turns up missing (or worse, is stolen), GPS tracking can be used to guarantee its safe recovery. Many construction companies also use GPS tracking in their vehicles to help make sure that their drivers are not wasting any time or taking any unsafe routes that could cause problems later on.

The Wonderful World of Public Transportation

Last but not least, we have public transportation—something that countless people depend on every day. Buses, trains and even taxi cabs all have incredibly specific schedules they have to adhere to. One 15-minute delay in the morning will quickly snowball, and it could lead to a much longer and more inconvenient problem by the time afternoon rolls around.

So public transportation companies often employ GPS to help make sure that doesn’t happen. By always giving users access to real-time information about a vehicle’s location, they know exactly when that bus or that train will arrive to pick them up and can adjust their plans accordingly if any problems occur. This also helps to cut down on frantic phone calls to support lines by passengers who are just trying to figure out if they’re going to be late for work.